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  <title>9to5mac.com</title>
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  <updated>2026-10-13T14:26:08+00:00</updated>
  <author>
    <name>aymeric&#39;s</name>
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    <id>urn:aggr:item:db3a340d0ddb6c1d28e0ac6e9799251e1a8060e4</id>
    <title type="text">Apple&#39;s new &#39;Switch to Safari&#39; campaign details why you should ditch Chrome</title>
    <link rel="alternate" type="text/html" href="https://aggr.aymericbeaumet.com/items/hnrss-org/2026-10-13-apple-s-new-switch-to-safari-campaign-details-why-you/"/>
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    <published>2026-10-13T14:26:08+00:00</published>
    <updated>2026-10-13T14:26:08+00:00</updated>
    <author>
      <name>ivell</name>
    </author>
    <category term="news"/>
    <source>
      <title>Hacker News: Front Page</title>
    </source>
    <summary type="text">https://www.apple.com/safari/switch/ Comments URL: https://news.ycombinator.com/item?id=50072286 Points: 152 # Comments: 255</summary>
    <content type="html">&lt;p&gt;&lt;picture class=&quot;article-picture article-picture-fallback&quot; style=&quot;--image-ratio:16 / 9&quot;&gt;&lt;img src=&quot;https://i0.wp.com/9to5mac.com/wp-content/uploads/sites/6/2026/10/switch-to-safari.jpg?w=1500&amp;amp;quality=82&amp;amp;strip=all&amp;amp;ssl=1&quot; alt=&quot;&quot; loading=&quot;eager&quot; decoding=&quot;async&quot; fetchpriority=&quot;high&quot; referrerpolicy=&quot;no-referrer&quot; class=&quot;progressive-image&quot;&gt;&lt;/picture&gt;&lt;/p&gt;
&lt;p&gt;Apple is kicking off a new campaign today to promote Safari’s benefits over Chrome. With a new &lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://www.apple.com/safari/switch/&quot;&gt;“Switch to Safari” page&lt;/a&gt; on its website and a pair of new YouTube videos, Apple wants everyone to know Safari is “a more powerful and private browser than Chrome.”&lt;/p&gt;
&lt;p&gt;On the new website, Apple touts several advantages of Safari over Chrome, including better battery life, stronger privacy protections, and faster performance.&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Safari offers up to 5 hours more video streaming on your Mac compared with Chrome.&lt;/li&gt;
&lt;li&gt;Chrome doesn’t remember which distractions you want to keep hidden.&lt;/li&gt;
&lt;li&gt;Chrome lets more third-party trackers follow you across the web and collect and sell your data to advertisers.&lt;/li&gt;
&lt;li&gt;Safari is up to 35% faster than Chrome when loading frequently visited sites on Mac.&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;The site also includes a side-by-side Safari vs Chrome comparison chart, alongside details on features including Reader Mode, &lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://9to5mac.com/2026/09/28/macos-27-how-to-use-the-new-notify-me-feature-in-safari/&quot;&gt;Notify Me&lt;/a&gt;, Profiles, Apple Pay, and more.&lt;/p&gt;
&lt;p&gt;In addition to the new “Switch to Safari” website, Apple has also published two YouTube videos showcasing &lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://9to5mac.com/2024/08/05/ios-18-distraction-control-feature-in-safari/&quot;&gt;Safari’s Distraction Control&lt;/a&gt; and &lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://9to5mac.com/2024/07/16/apple-touts-safari-privacy-features-in-new-ad-your-browsing-is-being-watched/&quot;&gt;Intelligent Tracking Prevention&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;You can check out the &lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://www.apple.com/safari/switch/&quot;&gt;new page on Apple’s website&lt;/a&gt; and watch the new videos below. This is only the latest example of Apple’s head-to-head promotion of Safari vs Chrome. Earlier this year, &lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://9to5mac.com/2026/06/03/apple-kicks-off-new-privacy-on-iphone-campaign-promoting-safari-video/&quot;&gt;the company launched&lt;/a&gt; a new “Privacy on iPhone” campaign promoting Safari as the more private alternative to Chrome.&lt;/p&gt;
&lt;p&gt;Do you prefer Safari or Chrome on your Mac? Let us know down in the comments.&lt;/p&gt;
&lt;h3&gt;&lt;strong&gt;Chance’s favorites:&lt;/strong&gt;&lt;/h3&gt;
&lt;ul&gt;
&lt;li&gt;&lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://amzn.to/4zaUtuC&quot;&gt;Twelve South Airfly Drive: Bring wireless CarPlay to any car&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://amzn.to/4uUqAwW&quot;&gt;AirPods Pro 3: $199 (Reg. $249)&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://amzn.to/4adTvDF&quot;&gt;Logitech MX Master 4&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://amzn.to/4fpVjgj&quot;&gt;Belkin 3-in-1 MagSafe Charger&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://amzn.to/4ekuxou&quot;&gt;Beats Woven USB-C Charging Cables&lt;/a&gt;&lt;/li&gt;
&lt;li&gt;&lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://amzn.to/4hFgMS3&quot;&gt;Twelve South Butterfly 2-in-1 Charger&lt;/a&gt;&lt;/li&gt;
&lt;/ul&gt;
&lt;p&gt;&lt;strong&gt;Follow Chance&lt;/strong&gt;: &lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://www.threads.com/@chancehmiller&quot;&gt;Threads&lt;/a&gt;, &lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;http://x.com/chancehmiller&quot;&gt;X&lt;/a&gt;, and &lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;http://instagram.com/chancehmiller&quot;&gt;Instagram&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://google.com/preferences/source?q=https://9to5mac.com&quot;&gt;&lt;picture class=&quot;article-picture article-badge&quot; style=&quot;--image-width:160px;--image-ratio:160 / 24&quot;&gt;&lt;img src=&quot;https://9to5mac.com/wp-content/themes/ninetofive/dist/images/google-preferred-source-badge-dark.png&quot; width=&quot;160&quot; height=&quot;24&quot; alt=&quot;Add 9to5Mac as a preferred source on Google&quot; loading=&quot;lazy&quot; decoding=&quot;async&quot; fetchpriority=&quot;low&quot; referrerpolicy=&quot;no-referrer&quot; class=&quot;progressive-image&quot;&gt;&lt;/picture&gt; &lt;picture class=&quot;article-picture article-badge&quot; style=&quot;--image-width:160px;--image-ratio:160 / 24&quot;&gt;&lt;img src=&quot;https://9to5mac.com/wp-content/themes/ninetofive/dist/images/google-preferred-source-badge-light.png&quot; width=&quot;160&quot; height=&quot;24&quot; alt=&quot;Add 9to5Mac as a preferred source on Google&quot; loading=&quot;lazy&quot; decoding=&quot;async&quot; fetchpriority=&quot;low&quot; referrerpolicy=&quot;no-referrer&quot; class=&quot;progressive-image&quot;&gt;&lt;/picture&gt;&lt;/a&gt;&lt;/p&gt;
&lt;p&gt;&lt;em&gt;FTC: We use income earning auto affiliate links.&lt;/em&gt; &lt;a target=&quot;_blank&quot; rel=&quot;noopener noreferrer&quot; href=&quot;https://9to5mac.com/about/#affiliate&quot;&gt;More.&lt;/a&gt;&lt;/p&gt;
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