![\"Avatar\"](\"https://data.x.ai/releases/imagine/avatar/portrait-creator.jpeg\")
"I have a story in my head—and I want to bring it to life without a full production team."
\nTurn ideas into cinematic visuals instantly. Prototype, iterate, and publish faster while staying fully in control of your creative vision.
\nWe're excited to unveil the Grok Imagine API, a unified bundle of powerful APIs designed for end-to-end creative workflows. Grok Imagine is our most powerful video-audio generative model yet. Bring an image to life, start from a simple text prompt, or even refine a complex cinematic sequence.
\nWe engineered these models to deliver high-quality, native video-audio generation on par with today's top providers, while also optimizing latency, concurrency, and cost—refined through multiple rounds of close partner feedback. One message came through consistently: quality alone is not enough if latency and cost make iteration painful. By improving speed and economics, we enable developers, creative teams, and enterprise workflows to explore multiple directions in parallel—converging faster through rapid, cost-effective experimentation.
\n| \n | Rank | \nPrice | \nLatency | \n
|---|---|---|---|
| Grok Imagine | \n1 | \n\n | \n |
| Veo 3.1 Fast | \n4 | \n\n | \n |
| Veo 3 | \n5 | \n\n | \n |
| Sora 2 Pro | \n9 | \n\n | \n |
| Sora 2 | \n12 | \n\n | \n |
* Source: Artificial Analysis official website as of 2026-01-28 0:00 PST, LMArena official website as of 2026-02-04 16:30 PST
\n** We evaluated latency using 10 identical prompts, with each prompt tested 10 times per model to account for variability in processing times. P50 latency in seconds are reported for videos generated at 720p resolution with an 8-second duration. We measured end-to-end API latency using a 1-second polling interval using fal.ai for all models except Veo (measured using Vertex API), Sora (measured using OpenAI API), and Grok Imagine (measured using the xAI API)
\n* Human raters conducted side-by-side comparison on IVEBench comprising of a diverse database of high-quality source videos, spanning seven semantic dimensions, and covering varying video lengths (each including a prompt and input video, and evaluating a single generated video). All comparisons were done at 1280 x 720 resolution.
\nTransform static images or text into dynamic, high-quality video sequences.
\nTransform your photos into cinematic videos with realistic motion, object interactions, and visual continuity.
\nSupport for portrait, landscape, and platform-ready aspect ratios—across flexible clip lengths.
\nWhether you're a creator, educator, influencer, designer, or parent, Grok Imagine makes it easy to bring ideas to life—fast.
\n\n\n\n
"I have a story in my head—and I want to bring it to life without a full production team."
\nTurn ideas into cinematic visuals instantly. Prototype, iterate, and publish faster while staying fully in control of your creative vision.
\n
Add an object, remove an unwanted element, or swap out a prop with high precision and consistency.
\nAnimate any character with your own performance.
\nEffortlessly transform any scene—switch from golden sunshine to autumn, winter, fog, sunset, or cloudy settings in seconds.
\nEdit colors and objects with precision and control for your product showcase.
\nInstantly reinvent your footage with any visual style.
\nFrom static black-and-white lines to vibrant, living animations — instantly.
\nThe Grok Imagine API is available on our partner platforms, alongside our own API.
\nStart building with Grok Imagine API today! We offer:
\n