---
title: How Fanatics and OpenAI streamline the fan experience
link: https://openai.com/index/fanatics-streamline-fan-experience
source: openai-com
published: 2026-10-26T07:00:00Z
updated: 2026-10-26T07:00:00Z
first_seen: 2026-10-26T19:53:35.807667070Z
summary: Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement.
content: feed
html: 2026-10-26-how-fanatics-and-openai-streamline-the-fan-experience.html
---

Fanatics uses OpenAI to help fans complete their game-day outfits with Shop the Look. Testing across roughly 30,000 MLB products showed 10% higher engagement.