---
title: How Itaú is building generative AI for its entire customer base
link: https://openai.com/index/itau-generative-ai
source: openai-com
published: 2026-10-16T19:00:00Z
updated: 2026-10-16T19:00:00Z
first_seen: 2026-10-17T00:21:44.539394313Z
summary: With ia.i, a conversational interface, and the IARA governance platform, Itaú is applying its AI First strategy to customers and employees — in one of Brazil’s most regulated sectors.
content: feed
html: 2026-10-16-how-itau-is-building-generative-ai-for-its-entire-customer.html
---

With ia.i, a conversational interface, and the IARA governance platform, Itaú is applying its AI First strategy to customers and employees — in one of Brazil’s most regulated sectors.