---
title: Building advertising for the way people use AI
link: https://openai.com/index/new-chatgpt-ads-format-and-measurement
source: openai-com
published: 2026-10-05T10:00:00Z
updated: 2026-10-05T10:00:00Z
first_seen: 2026-10-05T18:49:38.624325496Z
labels:
- product
summary: OpenAI introduces a new visual ad format in ChatGPT and expands measurement tools, attribution partnerships, and brand suitability for advertisers.
content: feed
html: 2026-10-05-building-advertising-for-the-way-people-use-ai.html
---

OpenAI introduces a new visual ad format in ChatGPT and expands measurement tools, attribution partnerships, and brand suitability for advertisers.