---
title: How Zapier transformed core marketing processes with ChatGPT Work
link: https://openai.com/index/zapier
source: openai-com
published: 2026-08-10T00:00:00Z
updated: 2026-08-10T00:00:00Z
first_seen: 2026-10-19T01:26:53.998049939Z
summary: The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting.
content: feed
html: 2026-08-10-how-zapier-transformed-core-marketing-processes-with.html
---

The enterprise marketing team at Zapier uses ChatGPT Work to reduce the number of drop-offs in its lead funnel, build campaign assets, and automate reporting.